March 3, 2021


Around the House Products, Product Reviews & Coupon Bargains

Plus-Plus Debuts New Building Product for Adults

Plus-Plus, creator of the unique plus-shaped construction toy, has created BOKS, a new building set for older kids and adults. Part storage container, part room décor and all open-ended creativity, BOKS is a wooden platform that both holds Plus-Plus pieces and serves as a base on which to build any number of Plus-Plus creations. The perfect desk or table accessory, BOKS is both fun and functional. Not only are the pieces fun to play with, but constructing shapes is a simple way to keep the mind active throughout the day or during virtual meetings. The set can double as a phone, headphone, business card or pen holder.

BOKS showcases how Plus-Plus pieces are a tool for open-ended creativity for builders of all ages. It inspires play at any age and can become a displayed keepsake in the home. The new product also gives a nod to Plus-Plus’ headquarters and manufacturing center in Denmark, as “BOKS” means “box” in Danish.

“While so many of us are working or learning from home, our team thought this was the perfect time to add a new creative element to our desks, kitchen tables, or anywhere you want to add some fun and function,” said Ryan Hamilton, head of product development at Plus-Plus.

Officially launched on Nov. 11, the BOKS Kickstarter has already been supported by over 100 backers, exceeding its funding goal in less than one week. To kick off the Kickstarter campaign, Plus-Plus held a BOKS launch event with the award-winning Bjarke Ingels Group (BIG) at their Copenhagen headquarters. Recently featured on the cover of Architectural Digest, Ingels is an esteemed Danish architect who has designed the Smithsonian Institution in Washington, D.C., Two World Trade Center and the Virgin Hyperloop vehicle, along with many more impressive projects. At the launch event, over 40 designers and architects from BIG created their own BOKS designs in a competition judged by BIG partners Bjarke Ingels and Jakob Lange, and representatives from Plus-Plus. Several of the winning designs will be featured in a future Plus-Plus product.

BOKS is available on Kickstarter now, and will be available in stores beginning in January 2021. For more information on Plus-Plus and new products, visit the Plus-Plus website and follow Plus-Plus on Instagram and Facebook.

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.

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