February 27, 2021


Around the House Products, Product Reviews & Coupon Bargains

Transpac to Launch New Brand at Winter Markets

Totalee Gift, a new brand by Transpac, will debut January 2021 at the Dallas, Atlanta, Las Vegas and Minneapolis market centers, showing just how the company is able to quickly pivot for buyer demand.

The new brand is founded on “in the now” product designs and a carefully curated product mix that allows customers to celebrate those special moments in their life with guilt free “just because I was thinking of you” price points. From a mix of festive and colorful robes and slippers, playful cappuccino mugs, snarky drinkware, highly desired home office supplies and in-demand tabletop in neutral colors that play well together.

“At Totalee Gift we believe that our products should reflect the smart, social and witty people that are important in your world,” Transpac said in a press release. “The brand-new Totalee Gift offers a little sass, but always with class.”

“Our team at Transpac has been anxiously awaiting the launch of Totalee Gift to the marketplace,” said Tara Dikos, executive vice president for Transpac and Totalee Gift. “Our resources, as a part of a large family of brands, has been a creative outlet for our product development team. Now, more than ever, people are looking for lighthearted and fun gifts to share with their friends and family – gifts that literally make you laugh out loud or immediately think of someone that would be the perfect recipient. Totalee Gift is the perfect blend of trendiness mixed with budget friendly price points.”

Totalee Gift’s sales and marketing efforts will be led by Kristin Sprague, who joined the Totalee team in March of this year after serving nearly five years as executive director of exhibitor advertising for AmericasMart Atlanta. Prior to AmericasMart, Sprague led digital sales for industry trade publication group Progressive Business Media.

“I’m over the moon to be part of the Transpac family and the vivacious and whimsical Totalee team that brings such unique product to market,” Sprague said. “It’s refreshing to be part of a group who puts as much love in to ways to support our retail partners as we do creating playful gifts that will seriously make you laugh out loud.”

For more information and where to find Totalee Gift this market season, visit https://www.totaleegift.com or follow along on Facebook and Instagram.

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