International Market Centers (IMC) expands its business education programming with a new, free monthly webinar series launching in January. “Market Insights” presents timely, actionable and exclusive content to IMC’s market universe and beyond as an extension of the programming it presents in connection with the Atlanta Market, IMC High Point Market and Las Vegas Market.
“Market Insights confirms IMC thought leadership in business education for the home, gift and furniture industry by expanding our presence throughout the year,” explained Dorothy Belshaw, chief customer and marketing officer. “As sourcing shifts to a hybrid throughout the year, so does our programming. Post-pandemic, we will return to immersive in-person events, complemented by robust virtual offerings.”
Presented as high-level conversations about issues that are impacting businesses now, the “Market Insights” webinars allow buyers to prepare throughout the year, maximizing their time for product discovery at market and supporting their year-round sourcing. Additionally, relevant webinars will offer CEU credits to maintain certifications from design societies and professional organizations.
“Market Insights” kicks off with a live presentation of the Pantone 2021 Color of the Year by Laurie Pressman, vice president of the Pantone Color Institute, on Thursday, Jan. 14 at 4 p.m. EST / 1 p.m. PST. She highlights key color trends for 2021 and provides insight into the Color of the Year and how it relates to home furnishings, décor, gift, apparel, lifestyle and all aspects of living.
Other confirmed “Market Insights” sessions for the first quarter of 2021 include Rebecca West, author of Happy Starts at Home, sharing products for making home a sanctuary on Feb. 17 and a photography webinar with photographer and design consultant Linda Holt on March 10. Registration for the webinars will be available on the markets’ websites in the weeks prior to each session.
“During the pandemic and while markets were disrupted, we offered relevant webinars to help designers and retailers get back to business,” Belshaw added. “Our audience confirmed the efficacy of those sessions and have indicated that they want to continue to tap IMC’s thought leadership as they work through recovery.”